Wolfgang Puck's Story

Austrian-born Wolfgang Puck opened his first restaurant, Spago, on Hollywood's Sunset Strip in 1982. Building on Spago's phenomenal success, he has become one of the most influential chefs in North America with a restaurant empire that includes a growing number of fine dining restaurants, catering venues and casual Bistro and Express restaurants. The Wolfgang Puck name has become synonymous with culinary passion and the very best in eating and dining well. He truly believes in using the freshest, natural and organic ingredients.

His trademark dishes, coupled with his unmistakable panache and passion have revolutionized the culinary industry. Wolfgang's first signature dish, gourmet pizza topped with smoked salmon and caviar, put him and his famed Spago restaurant on the Los Angeles food map. He is often credited with popularizing gourmet pizza with unique toppings.

Wolfgang Puck® All-Natural Pizzas feature flavors inspired by his Spago and Express restaurants and allows consumers to enjoy his restaurant-quality, signature dishes at home.

For more than 25 years, Wolfgang has catered to Hollywood's elite in his restaurants and at the industry's most prestigious events. The master chef also has published six popular cookbooks and his weekly syndicated newspaper column appears in more than 30 newspapers throughout the United States and Canada.

In 2007, Wolfgang led the culinary industry by formalizing his personal passions with his WELL (Wolfgang's Eat Love Live) program, which celebrates creating innovative tastes using all-natural, organic ingredients and a first-of-its-kind humane farm animal treatment program created in partnership with the Humane Society of the United States.

Wolfgang has been honored with the prestigious James Beard Award for Outstanding Chef of the Year, Humanitarian of the Year and Outstanding Service (Spago Beverly Hills) and his Food Network show "Wolfgang Puck" won two Emmy awards.

For more information, visit www.wolfgangpuck.com

Schwan's Consumer Brands
North America, Inc.

In 2006, Wolfgang Puck wanted to bring his signature All-Natural pizzas to a national audience and turned to a leader in the frozen food industry, Schwan's Consumer Brands North America, Inc., to accomplish his goal.

The partnership between Schwan's Consumer Brands and Wolfgang Puck Worldwide, Inc. has created the prefect combination. By using the well-established Schwan's Consumer Brands direct store delivery distribution system, consumers nationwide are able to enjoy Wolfgang Puck® All-Natural pizzas.

By using the Schwan's Consumer Brands model, Wolfgang Puck® All-Natural pizzas will receive the same safe handling and high-quality production that is used on all Schwan's Consumer Brands pizzas. Combine Schwans' services with Wolfgang's favorite recipes that use only the freshest all-natural herbs and spices, vegetables, meats and cheeses, and customers truly are treated WELL.